Beyond Function: Why We Built SWELL Co.
Dr. Ashley Sweet + Dr. Danielle enjoying summer in Maine.
If you’ve ever found yourself completely stuck in your head during moments of intimacy—analytically running through a checklist, worrying about performance, or battling internal scripts of anxiety or shame—you are not alone.
Most people are taught to view their sexual health like a mechanical system: if it works, ignore it; if it breaks, fix the symptom. But sexual well-being is not just about baseline "function." It’s about feeling fully embodied, present, and capable of experiencing genuine, shame-free pleasure.
That realization is the heart of why we founded SWELL Co., LLC.
The Spark: How Two Alpha Tauruses Met in 2021
Our story began in 2021 during our doctoral program in clinical sexology. Introduced by a mutual friend, we were instantly drawn to each other’s authenticity, clinical philosophy, and direct approach to care. What started as an immediate clinical connection quickly grew into a deep friendship.
We became fast friends, collaborating on complex cases, co-hosting therapeutic retreats, and constantly inspiring each other to push the boundaries of what sexual healthcare could look like. As two pleasure-positive "alpha Tauruses," we share a deep appreciation for play, rest, grounded stability, and meaningful connection. We became each other’s ultimate hype women—encouraging and pushing one another to be our best selves, both in our personal lives and in our clinical careers.
Growing up in New England, we both share a deep love for this region—especially the trademark grit, authenticity, and commitment to social justice that New Englanders bring to the table. We saw a clear need across Maine, Massachusetts, and beyond for an active, engaged sexual wellness practice that didn't hide behind clinical jargon or passive nods.
Out of that shared vision, SWELL Co. was born: New England’s premiere sexual wellness collective.
Meet the Founders
As Doctors of Clinical Sexology and AASECT Certified Sex Therapists, we both maintain thriving private practices dedicated to sexual and reproductive health. But SWELL Co. represents the synthesis of our complementary clinical superpowers:
Dr. Ashley Sweet, PhD, LPC, LMHC, CST brings specialized expertise as a clinical hypnotherapist, reproductive health specialist, and fierce feminist activist. Her work focuses on dismantling systemic purity culture, clearing deep-seated sexual anxiety, and helping clients reclaim total bodily autonomy.
Dr. Danielle Armour, PhD, LCSW, LICSW, CST, RYT complements her evidence-based psychotherapeutic background with advanced training in somatic embodiment and pelvic floor health. Her practice helps clients bridge the gap between mind and body, translating emotional insights into physical ease and felt pleasure.
Together, we have united our passions and knowledge to build transformative retreats, intensive workshops, clinician trainings, and direct sex therapy designed to guide individuals and couples toward profound sexual embodiment.
Our Framework: Out of Your Head, Into Your Body
At SWELL Co., we foster a warm, direct, and supportive environment where you can explore desire, communication, sexual pain, and intimacy without judgment. We explicitly welcome and honor diverse identities and relationship structures—including LGBTQIA+ individuals, kinky practitioners, straight couples, and consensual non-monogamy (CNM/poly) dynamics.
We don't believe in "one-size-fits-all" advice, nor do we play games of silent staring chicken during sessions. We provide an active, highly engaged space designed to help you:
De-program the Shame Cycle: Unpack internalized purity culture, cultural scripts, and performance anxiety.
Reclaim Somatic Safety: Move past pelvic pain, tension, and protective muscle guarding through mind-body integration.
Cultivate Embodied Joy: Shift your target from basic "sexual functioning" to authentic, self-directed pleasure and deep relational connection.
Whether you are navigating desire mismatches, healing from betrayal, unlearning sexual taboos, or seeking to deepen your intimate life, we are here to walk that path with you.
Welcome to SWELL Co. We are so glad you’re here—let's get you out of your head and back into your body.
Ready to take the next step? Explore our Therapy Services or book a free initial consultation with our team.
